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Cake day: June 19th, 2023

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  • Gather ‘round kids, time for a story. The year was 2003, and TiVo had defined the category of DVRs and instantly become indispensable. People loved that they could fast-forward through commercials, much to the chagrin of networks and advertisers.

    But a new competitor entered the scene: ReplayTV, a product that did everything TiVo did with one major added benefit: it automatically detected and skipped commercials without having to press a button. It was glorious. So naturally, like all things which improve the life of a consumer, the powers-that-be took umbrage. Funded by TiVo lobbying, the FCC decided that not having to press a button on a remote was a bridge too far. ReplayTV was crushed by a heavy fine and ban, relegating them to the tech scrap heap. Thus TiVo maintained their position as market leader, despite having an inferior experience.

    All this to say: fuck you TiVo, you wasted your brand clout and position by getting into bed with the same lawmakers who fomented your demise when the HD era was legislated to ban commercial-skipping mechanisms.