I think they sell the perception of privacy. They might not sell your data, but they certainly use that data to sell to you. They only care about profits and any privacy that you think you might have is just a byproduct of that greed.
Apple is an optics company and damn good at it too.
I trust them a bit more than meta or google. Meta‘s main business model is selling data/ads. Apple’s main business model is selling hardware.
I think they sell the perception of privacy. They might not sell your data, but they certainly use that data to sell to you. They only care about profits and any privacy that you think you might have is just a byproduct of that greed.
Apple is an optics company and damn good at it too.