Watch some of the interviews in his home office. Dude is a happy dad with a nice family. Meanwhile a lot of tech billionaires are miserable. I’d say the respect he’s earned by not selling out is worth more than mainstream success. Linux and Linus are just the right size.
The “Fediverse” does need to work on making the concepts a little easier to digest for non-technical users.
I’ve got a pretty solid pciture of it in my head now but it took a few days of poking around and trying different things before it clicked.