Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
I’ll take “Organizations that made it to the top by doing something different, only to fall under leadership that doesn’t understand what made them successful and descend into ruins” for 200, Alex.
Seriously, Jeopardy team - this is a rich category:
Netflix can’t do what got them to the top.
Fuck everything about the changes they’ve made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.
They can’t grow that way but they could easily hold on and remain profitable, popular and successful.
They were well on their way to enjoying “Kleenex” or “Oreo” stable market success, but their leadership and shareholders apparently aren’t satisfied with winning.