Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

  • IrateAnteater@sh.itjust.works
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    5 months ago

    the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

    In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?

    • criticon@lemmy.ca
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      5 months ago

      I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I’m ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

      If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

      • snooggums@midwest.social
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        5 months ago

        I would be fine with that if it was free and didn’t reply the ads if I stop and resume.

        If I am paying money, then ads are unacceptable.

    • Nougat@fedia.io
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      5 months ago

      I’ve been watching Monk recently, without ads, and it’s very interesting how television shows used to be written and edited for commercials. It’s dead obvious where the commercials used to be, and even that detracts from the overall experience.

      • CaptDust@sh.itjust.works
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        5 months ago

        Some shows we’ve watched spend their time “recapping” after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

        • Nougat@fedia.io
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          5 months ago

          Monk doesn’t go that far, and it’s still obvious. “Here’s a joke before commercial!” Pause. Fade back in to a new scene. Pause. “Here’s a little cliffhanger before commercial!” Pause. Fade back in to a new scene. Pause.

          • Maggoty@lemmy.world
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            5 months ago

            At this point if I’m ever responsible for making a tv show it will have obvious places for commercials to go just because I don’t want them butchering it.

            • The Pantser@lemmy.world
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              5 months ago

              Good luck, if you ever watch any of the free TV apps like freevee they will just hard cut in a commercial, sometimes in the middle of a sentence. Then they have the old places where a commercial was in the OG broadcast and it just fades to black and back. It’s really jarring to watch.