I’ve said before, what’s needed here is an independent org or maybe even multiple that can provide certification that pieces of media were created without the use of generative tech, and then open up companies that publish anything missing the cert to lawsuits from the public.

Verify then trust publishing would go a long way to contain misinformation in general, not just deep faking and other generated content.

Non-clickbait title:

UC Berkeley Professor Founds a Deepfake Forensics Company GetReal Labs.